THE Jamaica Observer‘s Mogul in the Making may not be a ‘cure all’ for the challenges faced by fledgling businesses in Jamaica.
But the exposure has helped this year’s 21 nominees, individuals who have already taken the first step in pursuing enterprise, to switch gears.
At a gala event in the Coutleigh Auditorium, New Kingston, on Wednesday to mark the end of this year’s programme, the nominees got to mix with prominent members of the business community and other Jamaica Observer readers.
And the message they were telling everyone who would listen was that the exposure they received from the programme far exceeded the reach of any marketing they could afford.
Food Xpress Catering’s Georgia Scarlett said the programme created “a launch pad for her company’s marketing thrust”.
Energy management company Solar Buzz Jamaica may have gotten a little more mileage than others